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Design With Thought

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International Society of Typographic Designers (ISTD) 2000 Singapore Design Awards 2009 and 2010

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Reef Estuary

Visual Identity for an aquarium company that specialises in installing, fabricating and maintaining aquariums for the private owner.

An estuary is where the young of marine life gather to mature before heading out to sea. Using a red fan coral to represent the reef, little Anthias fish were drawn to sit within the negative space of the coral. Thus creating the image of both coral and fish. Coral and fish, the basis of
an aquarium.

What Was Delivered

Brand Identity

Brand Signature




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