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Design With Thought

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International Society of Typographic Designers (ISTD) 2000 Singapore Design Awards 2009 and 2010

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National Trades Union Congress

In collaboration
with DIA Brand Consultants, I was part of the branding team for the National Trades Union Congress, a confederation of 60 unions with over 540,000 members in support of the Labour Movement. The NTUC Family also comprises
12 Social Enterprises,
4 Related Organisations and
6 Membership Communities.

My responsibilities included the visual identity for NTUC, the overall visual branding and brand guidelines for the core brand as well as their large
family of Social Enterprises, Sub-brands, Affiliated Brands and Partner brand. The mammoth challenge took well over 2 years in a close working relationship with the client.

What Was Delivered

Brand Guidelines

Brand Identity

Brand Signature

Photographic Styling

Print Applications


Environmental Graphics


Visit The National Trades Union Congress

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