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Design With Thought

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International Society of Typographic Designers (ISTD) 2000 Singapore Design Awards 2009 and 2010

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Lai Lai Casual Dining Restaurant

Existing restaurant Lai Lai decided it was time for a brand re-fresh and re-valuation.


They serve excellent Taiwanese style beef noodels as well as a huge variety ofdishes.


Fun and innovative, they wanted their new identity to reflect their ever evolving menu offerings set in a casual atmosphere.

What Was Delivered

Brand Guidelines

Brand Identity

Brand Signature



Print Applications


Environmental Graphics


Visit Lai Lai