The Thinking Designer


Visual Branding Visual Rebranding Graphic Communications


The Stables Brasserie Ice Cream Gallery Liberty Coffee Premium Nautical Reef Estuary Carlton Hotel Singapore Changi Airport Group Daydream Christ Methodist Church Sublime Nation Barnard On Wind Pringles Japan National Trades Union Congress The Hatchery Le Singa Restaurant Lai Lai Causal Dining Thomson Medical Harvey Nichols Manchester Nyonya

Design With Thought

Seasonal Greetings Thinking Posters


International Society of Typographic Designers (ISTD) 2000 Singapore Design Awards 2009 and 2010

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Changi Airport Group

Changi Airport is a vibrant hub with
an international clientele. Much of this was used as inspiration in the visual identity and extended graphics.

In collaboration
with DIA Brand Consultants, I was part of the branding team for Changi Airport Group, which included the Changi Airport Group, Singapore and International brands, the Terminals T1, T2, T3 and Budget and Shopping City.

My responsibilities included their visual identities, overall visual branding and brand guidelines.

What Was Delivered

Brand Guidelines

Brand Identity

Brand Signature

Sub-brand Signatures

Photographic Styling

Print Applications


Environmental Graphics


Changi Airport Group

Design With Thought is sensitive to the clients needs and refrains from posting visuals online.
Please contact us if you wish to view the extended portfolio.